Pelo de Perro
Mezcal brand graphic design
I had the privilege of collaborating with Pelo de Perro, an emerging mezcal brand aiming to bring mezcal culture to the UK.
To help create the visual foundation of its identity, I worked with the creators to design a logo, monogram, and a suite of hand-drawn icons and vignettes that reflect the brand’s connection to Oaxacan culture and the spirit of the xoloitzcuintle (Mexican hairless dog).
The resulting imagery weaves cultural symbolism with contemporary design to express the brand’s roots and authenticity.
Made in collaboration with
Year
2024
My role
Graphic design
Additional resources
Produced in direct partnership with third- and fourth-generation mezcaleros Felipe and Ageo Cortés in Mengolí de Morelos, Oaxaca, Pelo de Perro reflects a fair-trade commitment to the craft, the land, and the family that stewards this ancestral practice.
